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If your business depends on connecting with kids, Roblox is no longer optional. It’s becoming foundational.

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco Roblox rewarded video ads are moving beyond awareness and into conversion. Every few weeks, I log into Roblox with one specific goal: to see how rewarded video ads are evolving. I’ve been excited about this ad unit since last summer , when rewarded video ads were still in private beta and only available to a limited set of developers. At the t

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Ken Bryan The Brainrot Era Continues If you were hoping brainrot games would stay firmly in 2025, bad news: Roblox kicked off 2026 with another viral brainrot game, and this one is already topping the charts. Escape Tsunami for Brainrots  has rapidly become one of the most popular games on the platform. The numbers tell the full story. According to Rollimon’s d

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco The energy around UGC gaming in London is real, and you could feel it the moment people walked into the room. Last week, Max Power Gaming brought together 100 people for a UGC gaming mixer in London. There were developers, brands across entertainment and sports, brand studios, traditional gaming companies, a creator accelerator, gaming lawyer

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco Making a hit Roblox game is incredibly hard, but the teams that are able to reach the top of the UGC gaming platform's charts reap incredible financial rewards upwards of several million dollars to tens of millions of dollars, depending on the title's longevity. One company that's going about placing lots of bets on talented Roblox creators is

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Ken Bryan Roblox’s Anti-Brainrot Breakout An action RPG has quickly broken out on Roblox over the past month, and it looks nothing like the platform’s most recent breakout hits. While recent chart climbers like Fish It , Steal a Brainrot , and Plants vs Brainrots   lean heavily into simplicity to reach the widest possible audiences, The Forge   moves in the opp