If you're the biggest YouTuber in the world known for giving away huge sums of money to game contestants, how do you expand your brand into the metaverse and immersive gaming worlds?
Well, for Mr Beast it means building a map in Fortnite Creative and holding a tournament where the winner will take home $1,000,000. This is exactly the type of contest Mr Beast regularly holds and makes videos about IRL, and it makes total sense that he's taking this formula and applying it within the Fortnite metaverse.
More Than Just a YouTuber
I've been very impressed by how Mr Beast has been able to leverage his huge following on YouTube (not to mention TikTok, Instagram, Twitter) to build his brand and also start selling physical products like Beast Burgers and Feastables candy bars. The Mr Breast is loved by millions around the world, and it's impressive how many ways fans can now consume the brand literally and figuratively.
This latest move onto Fortnite seems like a great way to take the brand onto another popular scaled global platform, build the brand even further, and potentially drive awareness to other parts of the Mr Beast empire.
Measuring the Success of this Campaign
I have so many questions about what success looks like for this project:
- How many players will this attract? Where will the players come from? How old will they be?
- How much revenue will be driven from the sale of Mr Beast branded Fortnite skins?
- What percentage of players will be current Mr Beast followers vs non-followers?
- How will this experience drive growth in Mr Beast followers & viewership on other platforms?
This is Just the Beginning
Mr Beast creating a metaverse experience in Fortnite will certainly lead to more influencers and celebrities taking a look at launching on metaverse platforms. Why? Because there are millions of people already on platforms like Fortnite and Roblox. Why else? Because artists like Travis Scott and Lil Nas X have shown you can not only reach millions of fans, but you can also drive revenue via the sale of virtual and physical goods.
Stephen Dypiangco is the CEO of Metaverse Marcom, a strategy and consulting firm helping entertainment and sports brands enter the metaverse.