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Roblox Explained: A Guide for Kids Media Professionals

The Kids Media Club Podcast does a deep dive on Roblox for kids brands


Every week we publish exclusive research about how brands are activating on the Roblox platform. At the start of each month, we gather data on how many visits branded experiences have accumulated during the previous month to see what's currently popular on the platform.

This past week, I had the pleasure of joining Jo Redfern and Andy Williams on their Kids Media Club podcast to discuss all things Roblox.

When I first began unpacking the world of Roblox and brands a couple of years ago, I had my own podcast called Metaverse Brands, where I explored different activations and interviewed industry leaders actively building in the space.

So it was incredibly fun for me to be in the interviewee's seat this time around and share a bit about my background and how Roblox is evolving.

While the information I shared can be applied to any industry, I really tailored my responses to kids media professionals, who I believe have a lot to gain from learning about the platform.

What were the main takeaways I had for those working in kids media?

1) Big brands are already on the platform such as Nickelodeon, Cartoon Network, Spin Master, Moonbug Entertainment, and Sesame Street.

Sesame Street Mecha Builders on Roblox

2) Roblox has 71M+ daily active users who spend an average of 2.5 hours on the platform. That's 2.5 hours of engagement daily!

3) Movie studios such as Warner Bros, Universal, and Lionsgate are using the platform to launch new movie releases.

Kung Fu Panda 4 Obby on Roblox

In the podcast episode, I go in depth on each of those topics as well as the following:

  • Roblox overview

  • Common misconceptions about the platform

  • Key differences between Roblox and other gaming platforms like Fortnite

  • Kids brands who are doing it right

  • Kids brands who aren't doing anything but perhaps should be

Ready to listen to the podcast? Check it out here: Apple Podcasts

Stephen Dypiangco is the CEO of Metaverse Marcom, a strategy and consulting firm helping entertainment and sports brands enter Roblox.

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