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Top 10 Sports Brands on Roblox

The Australian Open leads the way, followed by NFL and NHL.


For over a year, I've released lists ranking the top branded Roblox experiences based on monthly visits. These lists span a variety of industries, but they tend to focus on the same entertainment and IP brands such as Sonic the Hedgehog, Barbie and Hello Kitty. I've been getting feedback from readers to look at non-entertainment brands, so this is my first step in that direction.

Therefore, this month in addition to posting the regular list for May, I decided to do a deeper dive focusing on sports brands.

Sports organizations such as the NFL and FIFA have launched multiple branded Roblox experiences over the past couple of years. But which sports brands are resonating the most with players right now? Let's take a look.

1. Australian Open

Experience: AO Adventure

Monthly Visits: 672K

Lifetime Visits: 17.7M

I'm not surprised to see the Australian Open still doing well after launching their first Roblox experience over a year ago. Why is that? First off, because their efforts are lead by Ridley Plummer, who is both incredibly smart and thoughtful in how he approaches Roblox.

Secondly, the AO Adventure experience launched a big update earlier this year in collaboration with ESPN. By releasing new content (along with free UGC), the experience has likely attracted both old and new players alike.

And upon further exploration of their game page badges, it's easy to see from "Won Yesterday" results that players are still coming in to complete the Emirates Obby, play on the ESPN court, and claim the free ESPN UGC item.

2. NFL

Monthly Visits: 604K

Lifetime Visits: 14.2M

Question: How is this old and no-longer active NFL experience which hasn't been updated since October of 2023 still attracting visits?

Answer: A free UGC loophole

At the time of this writing in mid-May of 2024, this experience gave away about 9K free UGC items yesterday. Based on today's Roblox UGC minting cost fees of 100 Robux per item, this would cost the NFL about $11K. But this free UGC was created before Roblox charged minting fees and has slipped through the cracks of being taken down.

In fact, there are YouTube videos that show that this NFL free UGC is still available to claim, even though you can't actually play the game. The video shows how all you simply need to do is join the game, and the item gets added to your Roblox inventory automatically.

3. NHL

Experience: NHL Blast

Monthly Visits: 381K

Lifetime Visits: 19.6M

This is another experience that I'm not surprised to see doing well many months after it's initial release. In fact, I listed it as my favorite branded sports experience last year.

At the time of this writing, the NHL playoffs are happening. And the experience description highlights that fact, showing me that this experience is updated regularly.


🏆 It’s Round 2 of the 2024 NHL STANLEY CUP PLAYOFFS and 8 teams are battling to reach the Conference Finals. Stay updated in NHL Blast & the NHL Official Roblox Group 🏒 NHL CLUB CHALLENGE WEEK 13! In the East, the Maple Leafs and Bruins rule, but the Rangers, Penguins & Panthers continue fighting for a top 3 spot! Meanwhile, the Oilers, Ducks, Blackhawks and Coyotes (RIP) are all contending for 3rd place in West. 3 weeks remain. Players with Champion Rank on a Top 3 team in either conference earn a new UGC item after week 15! More details to come… NHL Blast contains paid sponsored content from The Upper Deck Company, LLC. NHL and the NHL Shield are registered trademarks and NHL Blast name and logo are trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2023. All Rights Reserved.

4. NFL

Experience: Super NFL Tycoon

Monthly Visits: 186K

Lifetime Visits: 19.8M

Unlike the other NFL Roblox experience on this list, which we already covered, this one has actual gameplay. The gameplay is so strong, that its 8 minute avg session time is the highest on this list.

Very brief description:

Welcome to Super NFL Tycoon presented by Intuit, the ultimate official NFL building and roleplay experience!

5. NBA

Monthly Visits: 181K

Lifetime Visits: 1.9M

This was the first of two NBA experiences to come out on Roblox in the past 6-8 months or so. And while the graphics looks cool, it doesn't feel very much like a native Roblox game.

With their latest update, it looks like the developers have made adjustments to make it feel more natively made for the Roblox platform.


"We have an update, here is what's new 🚀: 👾 You can now play as Roblox avatars in the Hub. 🎟️ Improved rewards in the Season Pass. ⏳ Daily rewards are now endless and can contain Season Pass points. 🔎Each location outside of the Hub has pieces of a hidden promo code. Collect them all to get a prize! 2-on-2 basketball, Playgrounds style! 🏀 Dozens of unlockable characters, each with their own strengths, weaknesses and special abilities for big dunks and bigger wins 🏀 Dress up your characters with officially NBA licensed jerseys from all of your favorite teams 🏀 Earn card packs which can grant you experience, item boosts, outfits and even new characters 🏀 Play, hang out and discover the secrets of the city in each of the 5 real world locations 🏀 Earn free rewards through daily log-in bonuses, quests, and season pass progress 🏀 Live the hoops life, see your name at the top of the leaderboards and reach the prestigious Champion League"

6. McLaren

Monthly Visits: 125K

Lifetime Visits: 7M

Formula 1 racing is growing in global popularity, and the McLaren team was early to build on Roblox to connect with young players.

Similar to the NFL Quarterback Simulator experience, this experience also has old UGC that is attracting new players...

And there are also YouTube videos promoting this free UGC that is very easy to claim...

7. NBA

Experience: NBA Avatar Catalog

Monthly Visits: 116K

Lifetime Visits: 313K

This is the NBA's second experience on this list, and it's also one of the more recent experiences to be released on this list. While other older experiences were able to attract millions of visits giving away unlimited free UGC without minting costs, this experience went live in an era where minting costs were active. Therefore, it has the lowest lifetime visits, and it is also the only experience on this list with under 1 million lifetime visits.

While it is cool to see all of the NBA teams featured in this experience, it is a basic shop experience with little gameplay, which means it doesn't have much to offer players (nor the Roblox algorithm).


Customize your avatar and try on NBA apparel for free! 🔎 Explore a marketplace full of NBA gear 🕶️ Equip clothing and accessories to your avatar 🔥 Rep your favorite NBA team as you play 💾 Save your favorite outfits to Roblox 🏀 Shoot hoops, complete quests, and earn badges Purchases made in this experience are added to your Roblox inventory and can be used in all games!

8. Man City Blue Moon

Experience: Man City Blue Moon

Monthly Visits: 91K

Lifetime Visits: 9.9M

Manchester City FC in the Premiere League is the most famous major sports team that we've seen activate on Roblox. We previously have seen McLaren and a French football club activate on Roblox over year ago, but no other major sports team that comes close to Man City in terms of global awareness.

What's striking about this particular activation is how often they're making updates to the experience as well as releasing new UGC.


"🛍️ Shop outfits chosen by the players 🏅 Compete in Moonball tournaments and complete challenges to earn your wings 🌑 Explore our revamped Blue Moon map on Roblox! 👥 Form a team and compete in our new Moonball Tournaments 🏃‍♂️ Rock the player kits and hairstyles ⚽ Beat all 3 levels of the Blue Moon Academy 🏆 Celebrate the Treble Winners and visit the trophies 🫱🏻‍🫲🏼 Make new friends, have fun, and play safe"

9. Valentino Rossi

Experience: Moto Island

Monthly Visits: 86K

Lifetime Visits: 3.4M

Unlike the rest of the sports entities on this list, this is the only one that's focused on an individual athlete instead of a league or team. While Valentino Rossi may not be a as famous as Messi, Ronaldo, Mbappe, or Haaland, he's beat them all in terms of bringing his personal brand to the Roblox platform.


Legendary rider Valentino Rossi is a 9-times MotoGP World Champion 🏆 And now he enters the world of Roblox with a unique and authentic experience dedicated to all motorsport fans! 🌴 Moto Island 🌴 is an high-octane racing open world that puts you to the test as you navigate treacherous tracks and compete against skilled opponents. With challenging courses, realistic physics and an open world to explore, our game offers a truly immersive racing experience the fans of motorsport and the players of 🤖 Roblox 🧱 ! So rev your engines and get ready to race! 🏁

10. FIFA

Experience: FIFA Footblocks

Monthly Visits: 63K

Lifetime Visits: 5.5M

FIFA Footblocks is the 2nd Roblox experience from FIFA. Their first experience, FIFA World has 21.6M lifetime visits, but it only had 31K visits in April of 2024, which would have been good enough for 12th on this list.

With FIFA no longer involved with EA Sports' soccer video game, it's no surprise that FIFA has turned to Roblox to maintain a presence in gaming and to connect directly with young fans around the world.


"⚽FIFA Footblocks is a thrilling 6v6 Soccer game with a twist of power-ups!⚽ 👍FREE ITEM AT 20K LIKES!👍 🆕UPDATE - Create a Club! 🙏

👔Create and manage your club members, name, logo and more!

🎁Compete for rewards with friends!

🎊Earn points for your club by playing games, and winning!

🏅Club Seasons! At the end of each season, earn exclusive rewards based on your club rank!

💪Practice! Perfect your skills at your own pace in the training arena!

😱Pack Openings! Try your luck at earning legendary items by opening packs with insane VFX!"

Interested in bringing your sports organization to Roblox? I'd love to help! Reach out to me at steve[at] to learn more about my consulting services.

Stephen Dypiangco is the CEO of Metaverse Marcom, a strategy and consulting firm helping entertainment and sports brands enter Roblox.

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