Top 10 Roblox Brand Games (Dec '23)
YouTuber Mark Rober's new educational Roblox experience has strong launch 🚀 SPONSORED BY Spaceport connects brands + IP owners with game...
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Stephen Dypiangco
- Nov 28
- 6 min
The Future of Brand Monetization on Roblox is E-commerce
Roblox will begin testing real-world commerce with brands in H2 2024. In May of 2022, I made my first purchase of a real-world item in a...
Stephen Dypiangco
- Nov 21
- 3 min
How Roblox Brand Integrations Work from a Developer's Perspective
Banana Studios shares their experience bringing Canterbury Rugby to Roblox. Roblox Developers Provide Brands Access to Scaled Audiences...
Stephen Dypiangco
- Nov 13
- 4 min
Why Should New IP Launch on Roblox?
Jo Redfern of Wind Sun Sky Entertainment shares her experience launching Future Chicken on Roblox. Roblox is Vitally Important in Today's...
Stephen Dypiangco
- Nov 6
- 3 min
Top 10 Roblox Brand Games (November '23)
Barbie skyrockets to the top of our monthly Roblox brand rankings. Every week we publish exclusive research about how brands are...
Stephen Dypiangco
- Oct 30
- 2 min
13 Halloween-Themed Roblox Brand Experiences
Lots of brands roll out orange and black experience updates for the Halloween season. Halloween is a big deal around the world, and it's...
Stephen Dypiangco
- Oct 24
- 4 min
How Did Barbie Get 27 Million Roblox Visits in Only 13 Days?
Unpacking how Barbie DreamHouse Tycoon skyrocketed in popularity on Roblox. Last July, in the middle of the summer right as the Barbie...
Stephen Dypiangco
- Oct 17
- 4 min
One of Roblox's Top 17+ Experiences Is All About Drinking
Roblox Is Not Just For Kids For over a year, Roblox executives have been talking about how the platform has aged up, touting the fact...
Stephen Dypiangco
- Oct 8
- 4 min
Top 10 Roblox Brand Games (October '23)
Two Walmart branded experiences, Supercampus & Walmart Discovered, enter the top 20 Every week we at Metaverse Marcom publish exclusive...
Stephen Dypiangco
- Oct 1
- 3 min
Animated Heads Among Top Trending Roblox UGC
Animated heads are very popular in the Roblox marketplace right now. Over the past week, 4 out of the top 5 best-selling UGC items...
Stephen Dypiangco
- Sep 26
- 4 min
Top 5 Anime Games on Roblox Right Now
Anime continues to be massively popular on Roblox. While scrolling through my LinkedIn feed, I stumbled across an interesting post from a...
Stephen Dypiangco
- Sep 16
- 2 min
What Drives Roblox's Incredible 2.3 Hour Avg Daily Session Times?
The average Roblox player spends 2.3 hours on the platform in a single day. Let that sink in. 2.3 hours. That's a lot of time. That's...
Stephen Dypiangco
- Sep 12
- 6 min
Suit Up Games - Roblox Studio for Branded Experiences
Interview with Ross Targett of Suit Up Games. While researching and writing about brand experiences on Roblox, I've had the pleasure to...
Stephen Dypiangco
- Sep 5
- 5 min
Top 10 Roblox Brand Games (September '23)
Miraculous Takes the Top Spot, Teenage Mutant Ninja Turtles Surges to 5th Place. Every week we at Metaverse Marcom publish exclusive...
Stephen Dypiangco
- Aug 29
- 7 min
Inside the Weird & Wonderful World of Soulskor's Roblox UGC
When talking with creators about what type of UGC is successful on Roblox, I often hear that "weird" is popular. To me this makes a ton...
Stephen Dypiangco
- Aug 22
- 4 min
Creators (and Brands) Can Now Make Roblox Avatar Bodies
Fan engagement and monetization opportunities broaden on the platform. When I was in college at Georgetown University years ago, my...
Stephen Dypiangco
- Aug 15
- 7 min
Paris Hilton's Metaverse Director on Why Roblox is Great to Reach Gen Z
Paris Hilton has been blazing a trail in web3 and metaverse spaces for a long time. She was one of the first celebrities (if not the very...
Stephen Dypiangco
- Aug 7
- 4 min
Top 10 Roblox Brand Games (August '23)
Cartoon Network and Rihanna's Fenty Beauty enter the Top 10. Every week we at Metaverse Marcom publish exclusive research about how...
Stephen Dypiangco
- Aug 1
- 6 min
Insider Tips from a Roblox UGC Designer Who Has Sold 35 Million Items
At Metaverse Marcom, we specialize in branded UGC on Roblox because they are relatively fast and inexpensive to make, return super...
Stephen Dypiangco
- Jul 23
- 5 min
Barbie Dreamhouse Tycoon Launches on Roblox, Timed to Movie Release
As the Barbie movie, starring Margot Robbie, dominates the global box office, Mattel has quietly launched a new Barbie-themed branded...
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