Breaking Down Sanrio's Successful UGC Virtual Merchandise Strategy
Back in April while reviewing the top Roblox branded experiences, I was impressed that Sanrio's My Hello Kitty Cafe had grown 100%...
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Matthew Vaughan
- May 16
- 3 min
Brands with the Most Followers on Roblox
Roblox proves to be a dynamic playground for big brands. But how can they build a following via Roblox group?
Stephen Dypiangco
- May 8
- 5 min
Top 10 Roblox Brand Games (May '23)
K-Pop band Twice Surges to 3rd Place with 15 million monthly visits Every week we at Metaverse Marcom publish exclusive research about...
Stephen Dypiangco
- May 2
- 7 min
How the Australian Open Measures Roblox Success
Inside look at how the top tennis & sports brand evaluated the ROI of its gaming activation Since FC Barcelona offered its official...
Matthew Vaughan
- Apr 25
- 3 min
Trending Roblox UGC Virtual Items
Top avatar clothing and accessories from Hello Kitty to Y2K fits Strike a pose, fashion-forward Robloxians! We’ve been virtual...
Stephen Dypiangco
- Apr 18
- 3 min
21 Million Visits in 3 Days - Metallica's Innovative Roblox Album Launch
Famed heavy metal band debuts new album within Roblox gaming platform Whether you're launching a new blockbuster movie like Warner...
Stephen Dypiangco
- Apr 10
- 5 min
How Should Brands Leverage Roblox UGC Limited Items?
UGC creators, including partner brands, can now sell Roblox UGC Limited items On April 5, 2023, Roblox announced a big change affecting...
Stephen Dypiangco
- Apr 3
- 4 min
Top 10 Roblox Brand Games (April '23)
Karlie Kloss's new experience has strong debut Every week we at Metaverse Marcom publish exclusive research about how brands are...
Matthew Vaughan
- Mar 28
- 2 min
Motorsports Brands Race to Roblox
From Madden to FIFA, sports and gaming have a long, successful partnership that spans decades and a gamut of platforms. In recent years,...
Stephen Dypiangco
- Mar 21
- 5 min
Top 10 Entertainment Brands Crushing It On Roblox (Without Trying or Spending)
If you don't already know, Roblox is not a single game. Rather, Roblox is a platform that has over 40 millions games on it. Those games...
Matthew Vaughan
- Mar 15
- 2 min
Shazam Movie and Home Depot Integrate Into Roblox Games
With over 60 million daily active users worldwide and about half of those under 13 years old, Roblox continues to stake its claim as an...
Stephen Dypiangco
- Mar 7
- 4 min
Top 20 Roblox Brand Games (March '23)
Gamefam's NFL and Warner Music Group experiences (both powered by Intuit) off to strong start Every week we at Metaverse Marcom publish...
Stephen Dypiangco
- Feb 28
- 6 min
Top Trending Roblox UGC Virtual Fashion Items Right Now
Popular avatar clothing and accessories include headphones, pets and boots. The Roblox platform never ceases to amaze me, especially in...
Stephen Dypiangco
- Feb 21
- 4 min
Should Your Brand / IP Be on Roblox?
Across entertainment, music, sports, fashion, retail and other industries, companies are realizing that Roblox might be a great platform...
Stephen Dypiangco
- Feb 12
- 6 min
David Guetta Sells Weird & Wonderful Virtual Merchandise on Roblox
I'll admit it. I'm a David Guetta fan. "Titanium" featuring Sia is a classic, and his latest hit "I'm Good (Blue)" is an energizing,...
Stephen Dypiangco
- Feb 7
- 6 min
Top 40 Roblox Brand Games Ranked by Monthly Visits (February, '23)
Tennis and K-Pop debut strongly, and paid promotion drives significant traffic. For this edition of our monthly Roblox brand rankings,...
Stephen Dypiangco
- Jan 31
- 7 min
Best Roblox Games for Brand Integrations
When most brands gain attention for activating on the Roblox platform, it's usually from creating a custom experience / virtual world....
Stephen Dypiangco
- Jan 24
- 8 min
What Makes a Roblox Branded Game Launch Successful?
Let me start off by saying up front that we at Metaverse Marcom have so much respect for all of the brands and developers building...
Stephen Dypiangco
- Jan 16
- 5 min
Which Brands Have the Most Followers on Roblox?
For years brands have been releasing content and growing large audiences on scaled social platforms like Facebook, Instagram, Twitter,...
Stephen Dypiangco
- Jan 10
- 3 min
Which Roblox Branded Games are the Stickiest?
The Roblox platform boasts nearly 60 million daily active users, and several of its most popular games have hit impressive visit counts...
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