Top 5 Anime Games on Roblox Right Now
Anime continues to be massively popular on Roblox. While scrolling through my LinkedIn feed, I stumbled across an interesting post from a...
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Stephen Dypiangco
- Sep 16
- 2 min
What Drives Roblox's Incredible 2.3 Hour Avg Daily Session Times?
The average Roblox player spends 2.3 hours on the platform in a single day. Let that sink in. 2.3 hours. That's a lot of time. That's...
Stephen Dypiangco
- Sep 12
- 6 min
Suit Up Games - Roblox Studio for Branded Experiences
Interview with Ross Targett of Suit Up Games. While researching and writing about brand experiences on Roblox, I've had the pleasure to...
Stephen Dypiangco
- Sep 5
- 5 min
Top 10 Roblox Brand Games (September '23)
Miraculous Takes the Top Spot, Teenage Mutant Ninja Turtles Surges to 5th Place. Every week we at Metaverse Marcom publish exclusive...
Stephen Dypiangco
- Aug 29
- 7 min
Inside the Weird & Wonderful World of Soulskor's Roblox UGC
When talking with creators about what type of UGC is successful on Roblox, I often hear that "weird" is popular. To me this makes a ton...
Stephen Dypiangco
- Aug 22
- 4 min
Creators (and Brands) Can Now Make Roblox Avatar Bodies
Fan engagement and monetization opportunities broaden on the platform. When I was in college at Georgetown University years ago, my...
Stephen Dypiangco
- Aug 15
- 7 min
Paris Hilton's Metaverse Director on Why Roblox is Great to Reach Gen Z
Paris Hilton has been blazing a trail in web3 and metaverse spaces for a long time. She was one of the first celebrities (if not the very...
Stephen Dypiangco
- Aug 7
- 4 min
Top 10 Roblox Brand Games (August '23)
Cartoon Network and Rihanna's Fenty Beauty enter the Top 10. Every week we at Metaverse Marcom publish exclusive research about how...
Stephen Dypiangco
- Aug 1
- 6 min
Insider Tips from a Roblox UGC Designer Who Has Sold 35 Million Items
At Metaverse Marcom, we specialize in branded UGC on Roblox because they are relatively fast and inexpensive to make, return super...
Stephen Dypiangco
- Jul 18
- 4 min
Twitter Users Reveal 5 Reasons Why Brands Fail on Roblox
A couple of weeks ago, I wrote about pop star Olivia Rodrigo's under the radar efforts releasing two UGC virtual items on the Roblox...
Stephen Dypiangco
- Jul 11
- 5 min
Top 10 Roblox Brand Games (July '23)
Branded game visits down -11%, but NARS & NHL find free UGC success Every week we at Metaverse Marcom publish exclusive research about...
Stephen Dypiangco
- Jul 4
- 3 min
Roblox Integrations: LEGO City, Netflix, Bebe Rexha
As I've outlined before, there are lots of good reasons for brands to integrate into an existing Roblox game instead of building a new...
Stephen Dypiangco
- Jun 27
- 6 min
Wait, Olivia Rodrigo Released Roblox UGC?!
Let's examine how the pop star released two UGC items on Roblox without any fanfare. I'm a big fan of pop music singer Olivia Rodrigo....
Stephen Dypiangco
- Jun 1
- 5 min
Maximizing Licensing Revenue: The Potential of Officially Licensed Virtual Items on Roblox
Roblox's massive user base and virtual economy provide forward-looking licensing professionals a path to a powerful new revenue stream....
Stephen Dypiangco
- May 26
- 5 min
Breaking Down Sanrio's Successful UGC Virtual Merchandise Strategy
Back in April while reviewing the top Roblox branded experiences, I was impressed that Sanrio's My Hello Kitty Cafe had grown 100%...
Matthew Vaughan
- May 16
- 3 min
Brands with the Most Followers on Roblox
Roblox proves to be a dynamic playground for big brands. But how can they build a following via Roblox group?
Stephen Dypiangco
- May 8
- 5 min
Top 10 Roblox Brand Games (May '23)
K-Pop band Twice Surges to 3rd Place with 15 million monthly visits Every week we at Metaverse Marcom publish exclusive research about...
Stephen Dypiangco
- May 2
- 7 min
How the Australian Open Measures Roblox Success
Inside look at how the top tennis & sports brand evaluated the ROI of its gaming activation Since FC Barcelona offered its official...
Matthew Vaughan
- Apr 25
- 3 min
Trending Roblox UGC Virtual Items
Top avatar clothing and accessories from Hello Kitty to Y2K fits Strike a pose, fashion-forward Robloxians! We’ve been virtual...
Stephen Dypiangco
- Apr 18
- 3 min
21 Million Visits in 3 Days - Metallica's Innovative Roblox Album Launch
Famed heavy metal band debuts new album within Roblox gaming platform Whether you're launching a new blockbuster movie like Warner...
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