UGC

Inside the Weird & Wonderful World of Soulskor's Roblox UGC

When talking with creators about what type of UGC is successful on Roblox, I often hear that "weird" is popular. To me this makes a ton...

Creators (and Brands) Can Now Make Roblox Avatar Bodies

Fan engagement and monetization opportunities broaden on the platform. When I was in college at Georgetown University years ago, my...

Insider Tips from a Roblox UGC Designer Who Has Sold 35 Million Items

At Metaverse Marcom, we specialize in branded UGC on Roblox because they are relatively fast and inexpensive to make, return super...

Twitter Users Reveal 5 Reasons Why Brands Fail on Roblox

A couple of weeks ago, I wrote about pop star Olivia Rodrigo's under the radar efforts releasing two UGC virtual items on the Roblox...

Top 10 Roblox Brand Games (July '23)

Branded game visits down -11%, but NARS & NHL find free UGC success Every week we at Metaverse Marcom publish exclusive research about...

Roblox Integrations: LEGO City, Netflix, Bebe Rexha

As I've outlined before, there are lots of good reasons for brands to integrate into an existing Roblox game instead of building a new...

Wait, Olivia Rodrigo Released Roblox UGC?!

Let's examine how the pop star released two UGC items on Roblox without any fanfare. I'm a big fan of pop music singer Olivia Rodrigo....

Breaking Down Sanrio's Successful UGC Virtual Merchandise Strategy

Back in April while reviewing the top Roblox branded experiences, I was impressed that Sanrio's My Hello Kitty Cafe had grown 100%...

Trending Roblox UGC Virtual Items

Top avatar clothing and accessories from Hello Kitty to Y2K fits Strike a pose, fashion-forward Robloxians! We’ve been virtual...

How Should Brands Leverage Roblox UGC Limited Items?

UGC creators, including partner brands, can now sell Roblox UGC Limited items On April 5, 2023, Roblox announced a big change affecting...