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Hot Topic

In just 4 months, we helped Hot Topic launch their brand on Roblox in highly effective ways that helped them achieve or surpass their business goals.

  • Marketing: Tens of millions of marketing impressions & millions of young users reached

  • Monetization: Sold tens of thousands of officially licensed UGC virtual merchandise items

  • Press: 50+ pieces of press coverage and named by Ad Age as a “Top 5 Metaverse Moment”

  • Community: Grew vibrant Roblox Group with 15K+ members in 4 months

  • Social Media: 2M+ organic TikTok views about Hot Topic and its IP partners

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