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Walmart Entered Roblox in a Big Way


Wow, the size and scope of Walmart launching not one, but two experiences in Roblox is impressive.


The first experiences is Walmart Land, which features brand partners including Netflix, Lottie London, Crosley and Rob’s Backstage Popcorn (from the Jonas Brothers). The two main areas are House of Style and Electric Island. There are 4 "Coming Soon" areas within the experience, so it will be interesting to see what categories pop up there.


Within the last hour or so, the game has gotten over 30K visits, so it's off to a strong start.


The second experience is Walmart Universe of Play, which features popular toy brands like Paw Patrol (Spin Master), Jurassic World, LOL Surprise (MGA Entertainment) and Razor Scooters.

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