Over the past few months, lots of big brands have entered the metaverse by building games/experiences on Roblox. We’ve seen recent brand activations like DC’s Black Adam, My Little Pony, and Gucci Town explore this space and perform exceptionally well. Here are three new Roblox brand activations that have captured our attention and are worth checking out.
Elton John Presents 'Beyond The Yellow Brick Road'
Pop royalty Sir Elton John has dazzled real life audiences for six decades, and now he has created his own Roblox land to host a special performance for a virtual audience. Elton joins fellow pop stars Lizzo, Charli XCX, George Ezra, and Yungblud, who have jumped into the metaverse this year to grow their brands by reaching young, global audiences.
In the Beyond The Yellow Brick Road experience, Elton John invites fans to unleash their inner rockstar and unlock exclusive outfits as they party at an exclusive Roblox Concert Event. Visitors can earn VIP status and have the chance for their avatar to feature on stage with Sir Elton at Dodger Stadium. Players can also earn free UGC items (such as an Elton John Dodgers jersey) by collecting coins, winning mini games, and leveling up.
“Roblox In The Wind” might not have the same ring as “Candle In The Wind,” but the concert, which takes place from November 17-20 (during Elton’s last North American tour), will make for a Roblox experience worth monitoring.
Visits: 1.1M+
User rating: 82%
Stranger Things Immersive Watch Party
Since launching eight years ago, Netflix’s Stranger Things continues to engage with its fandom in unique and compelling ways. The hit series launched an immersive Roblox experience in October to coincide with the countdown to Stranger Things Day — November 6, the day of Will Byers' disappearance.
In the Stranger Things Immersive Watch Party, fans can explore the town of Hawkins as they have never experienced before. Players can search for Will Byers in a scavenger hunt and unlock user-generated content (UGC) items. This event includes a live broadcast of Stranger Things' inaugural episode. Screenings ran every hour, on the hour, until 11/13. Watch out for the Demogorgons.
Visits: 3.6M+
User rating: 92%
Amazon Trip Around the Blox
Every year Amazon releases a Holiday Kids Gift Book. What is unusual about this edition is that the Gift Book features an immersive adventure on Roblox. The Amazon Trip Around the Blox experience enables customers to make a pitstop on the book's holiday road trip to play games on Roblox and earn points for free wearables for their avatars.
The game centers on Fox and other adorable forest characters as they venture into the Roblox metaverse. Players can play mini-games inspired by each animal and complete quests to unlock items.
Visits: 2.3M+
User rating: 75%