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13 Halloween-Themed Roblox Brand Experiences

Lots of brands roll out orange and black experience updates for the Halloween season.

Halloween is a big deal around the world, and it's also a big deal on Roblox.

Not only do top experiences like Brookhaven and Pet Simulator X roll out Halloween-themed updates, but so do more and more brand experiences.

Why Do Experiences Do Halloween Updates?

The Roblox platform had millions of experiences for people to choose from. One way to stand out from the crowd and attract players is to keep your experience fresh with regular updates.

Some experiences will release updates very often such as every week. Others might roll out updates only a couple of times a year.

Halloween is a fun and popular holiday that's celebrated over several weeks, so it makes for a fairly straightforward way to update an experience in a way that people will enjoy.

How Do Experiences Do Halloween Updates?

Typically, there are several changes that an experience might make to highlight new updates.

Update Title

  • Use emojis: 🎃👻💀

  • Add seasonal descriptors: Halloween, Spooky

  • Shout out a themed name: Mallow Mash

Update Icon

  • Give a character pumpkin pails to hold

  • Add season decorations to an existing scene

  • Create new imagery with spooky characters

Update Thumbnails

  • Add season decorations to an existing scene

  • Create new imagery with spooky characters

Update Video Trailer

  • Create a new video asset, upload it to YouTube, and embed it onto Roblox

Update Description

  • Describe the updates and activities found within the experience

Update Experience

  • Simple: add pumpkins, bats and other decorations around the existing map

  • Difficult: create a whole new space that's fully decked out in Halloween items

What Experiences Did Halloween Updates This Year?

Here's a look at 13 branded experiences that decided to celebrate Halloween this year.

Usually there are design and development costs associated with doing updates to an experience. So these experiences are most likely ones in which the brand is continuing to invest financial resources to keep growing and remaining active on the platform.

Within each screenshot, you can read more about the types of updates these experiences provided players for Halloween.

Sonic Speed Simulator

My Hello Kitty Cafe

Barbie DreamHouse Tycoon

Vans World

Walmart Discovered

Cartoon Network Game On



Blippi's Playground

Hamilton Simulator

H&M Loooptopia

Pancake Empire Tower Tycoon

TMNT Battle Tycoon

Stephen Dypiangco is the CEO of Metaverse Marcom, a strategy and consulting firm helping entertainment and sports brands enter Roblox.

Want more insights to master Roblox for brands?


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