Stephen DypiangcoJun 27, 20236 minWait, Olivia Rodrigo Released Roblox UGC?!Let's examine how the pop star released two UGC items on Roblox without any fanfare. I'm a big fan of pop music singer Olivia Rodrigo....
Stephen DypiangcoJun 1, 20235 minMaximizing Licensing Revenue: The Potential of Officially Licensed Virtual Items on RobloxRoblox's massive user base and virtual economy provide forward-looking licensing professionals a path to a powerful new revenue stream....
Stephen DypiangcoMay 26, 20235 minBreaking Down Sanrio's Successful UGC Virtual Merchandise StrategyBack in April while reviewing the top Roblox branded experiences, I was impressed that Sanrio's My Hello Kitty Cafe had grown 100%...
Matthew VaughanMay 16, 20233 minBrands with the Most Followers on RobloxRoblox proves to be a dynamic playground for big brands. But how can they build a following via Roblox group?